Xbox Games Cheat

New Xbox 360 Sales Tactic

July 4th, 2008

In a statement that surprised gamers and non-gamers alike, Peter Moore of Microsoft Xbox, endorsed Nintendo’s new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or a calculated move designed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan of the Nintendo console. He suggested that for the price of a PS3, gamers would be able to get a new Xbox 360 plus a Nintendo Wii, with some leftover for a few games. It can be recalled that Sony pegged the price of their new PlayStation at $499-$599, a price the company claimed to be fit for a Blu-ray console.

This move by Microsoft seemed to be another tactic to push the Xbox 360 sales higher with the imminent release of the PS3 at its heels. Peter Moore was downplaying the viability of the PS3 by pointing out the only disadvantage of the new Sony console: its price. But Moore’s reason was not only consumer concern. Moore’s statement also implied that Microsoft do not see Nintendo as direct threat and competitor. Perhaps he thought that having Nintendo’s support would clearly buoy Microsoft’s sales. Moore was right to do so in this case, since ugly numbers were cropping up in sales reviews of the Microsoft consoles.

The marketing and research firm, NPD Group supplied numbers and reports that indicated that the prized console of Microsoft lagged behind the PS2 in terms of hardware sales. Launched half a decade ago, Sony’s PlayStation 2 still lets its presence be felt at the game console market. The five-year old Sony console even managed to exceed the sales of the then-brand new Xbox 360 especially in the month of May. The next-gen console sold only 221,000 units; 11,000 units less than the PS2 sales. Though Microsoft retaliated quickly by revamping shipment processes and adding a third manufacturer for its console, it wasn’t enough to draw considerable margin between their sales and that of PS2.

But even if the move didn’t suffice, it somewhat improved Xbox 360 console sales. Succeeding sales reviews showed that the sales of the console picked up; the influx of consoles ensuring amply supply and brisk sales. But the PS3 was touted to be a bigger threat. It didn’t help either that Sony’s processing systems have improved since the release of the PS2. Clearly, it became imperative for Microsoft to beef up its marketing operation to ensure their new console’s top position within the next-gen hierarchy.

In conclusion, Microsoft’s marketing plan included Peter Moore banking on Sony’s overly-inflated ego that expected gaming fans to shell out big bucks for the PS3. Moore targeted the rival console’s price when he made that statement about Xbox 360 and the Wii console. He also hoped to draw in Nintendo fans over to the Microsoft side by actively endorsing the Wii. If Nintendo approves Moore’s tactic, the next-gen console battle will be a two versus one fight. Another tell-tale sign of Microsoft and Moore’s pricing attack at Sony’s new console was the reported price slash for Xbox 360 consoles during the holidays. The price slash was clearly planned to coincide with Sony’s PS3 launch. However, the affirmation if Peter Moore’s tactic worked still rests on gamers’ shoulders.

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Xbox 360 Collides With Ps3

June 28th, 2008

The Xbox360 (pronounced as “three-sixty”) is Microsoft’s replacement to its original video game console. The video game was formally launched on the MTV Channel last year, May 12, 2005, to be exact. A more detailed launch, including the presentation of the Xbox’s more important information, was made later in the same month at the famous Electronic Entertainment Expo.

However, formal release of the video game was made almost six months later, on November 22, in North America and in Puerto Rico. Other launches included those made in Europe last December 2 and in Japan last December 10. With almost simultaneous launches across the three major regions of the world, the Xbox360 thus became the first of the video game consoles to achieve such a feat. It is also the first entrant in a new generation of game consoles that is expected to provide stiff competition to Sony’s PlayStation as well as to Nintendo’s Wii.

There are two different configurations of the Xbox360 in most countries, namely, the Premium Package, priced at USD $299, and the Core System, with a market value of USD $399. The latter is not available in Japan though. Nevertheless, Microsoft is offering an identical package which it sells at Y37,900. The price has naturally drawn several negative criticisms, particularly from Japanese customers, since they said that they are able to purchase the game’s smaller package at a much lower price in other countries. However, this is usually region-coded for Japan.

During its development stage, the Xbox was more commonly referred as the Xenon, Xbox2, XboxNext, or the Nextbox. It is now considered a seventh generation console, initially developed within Microsoft by a small team headed by Seamus Blackley, a game developer as well as a high energy physicist. Rumors of the video game’s development first came out during the latter period of 1999 when Microsoft big boss Bill Gates said in an interview that a gaming/multimedia device was important for multimedia convergence in the new times of digital entertainment. Consequently, early the following year, the video game’s core concept was announced in a press release.

Analysts believe that the Xbox 360 is Microsoft’s way of capitalizing on the burgeoning video game market, especially with the PC market experiencing stagnant growth after the dot.com bust. The video game industry provided Microsoft the opportunity to diversify its product line, which, up to the 1990s, was heavily concentrated in software manufacturing.

Aside from this, the Xbox360 idea also came about because according to Heather Chaplin and Aaron Ruby, authors of the book Smartbomb, the remarkable success of Sony’s PlayStation gaming consoles in 1990 sent a worrying message to Microsoft. The growing success of the video game industry, where Sony is considered a pioneer, threatens the PC market, an industry long dominated by Microsoft and upon which most of the company’s revenues was heavily dependent. A venture into the video game business, through the Xbox, was the next logical step for Microsoft, said Chaplin and Ruby.

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A Highly Technical XBOX360

June 25th, 2008

Xbox360, the latest version of the video game console that has been manufactured by Microsoft, was a term that was finally arrived at by the computer software company last year. This was after a marketing firm that it hired conducted a survey which asked people whether they thought the Xbox evoked a more “next generation” or “next-gen” sound. It was apparent that Microsoft was having worries at that time that sticking to Xbox2 as the name of its new video game console would make it appear or sound older or less “cutting-edge” than its main rival, the PlayStation 3 or PS3.

Keeping such a concept in mind, Microsoft recently announced that it has successfully produced a set of fresh 360 backwards compatibility update of the Xbox which the firm is scheduled to release anytime within the week. This is in keeping with the company’s commitment to concentrate on the continuous improvement of the console’s features. Peter Moore, the game’s top honcho, said the updates are presently having their final testing at Microsoft. Once completed, these will be released to the market sometime this week.

Aside from the compatibility updates, the Xbox360 is also reported to have a special feature that has the capability to perform maintenance functions in the console’s storage devices. A player, who recently purchased a copy of the video game, said the console’s cache can be cleared simply by going to the sytem blade, then to its memory. From there, the player said, one can press Y on either the HDD or the MU. The said player consequently posted his observations on one of the console’s numerous websites.

A Microsoft representative did confirm the existence of the said feature. However, he tried to make it clear to those who purchased the console that while the HDD clearing feature is a part of the game’s entire electronic processing system, it is also a part of the technical support process. Ideally, it should only be utilized in instances when technical operations are involved. Moore said that while the said Xbox360 feature, when utilized, will not really harm or cause severe damage to the console, still it is advisable that it be used sparingly and only upon proper instructions from a qualified Microsoft customer service staff.

The latest model of the Xbox is considerably much smaller in size than its predecessor. It also has the obvious looks of a 21st century set top box. In addition, the game also contains a removable hard drive that is located on the left side of the console.

In general, the Xbox360 is, for all intents and purposes, a most powerful console, a truly next generation video game that has amazing top-of-the-line and cutting-edge features. It promises to provide an amazing digital visual enjoyment. The latest Xbox has a variety of hot as well as new game titles ranging from science-fiction, to adventure, to action, to sports, and to practically anything that the human mind can imagine.

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