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HDTV - The New Buzzword

July 7th, 2008

HDTV certainly is the buzzword at the moment, and if you haven’t heard it yet, where have you been? So for those of you that have heard of HDTV, what is it, and what are the benefits?

Firstly, HDTV stands for High Definition Television, it uses more pixels on your television screen therefore giving you a better quality picture.
Without going in to all of the technical specifications, with the use of more pixels you are able to see more vibrant colour, and better viewing of moving footage.

To view HDTV you are going to need a HDTV ready plasma or LCD television set. To ensure that your television can pick up the necessary signals you need to make sure you have either a HDMI socket (High Definition Multimedia Interface) or a DVI socket (Digital Video Interface) usually sited at the rear of the TV, and a set top box.

HDTV is not a totally new thing to everybody, Belgium were the first country in Europe to experience High Definition Television, Japan, USA, Australia, Canada, Brazil, China and South Korea are currently enjoying the benefits also. In the USA many programmes are broadcast in HDTV.

The benefits that you are going to enjoy by viewing HDTV are many and the cost of enabled televisions are dropping all the time so soon everyone can participate!

You will be able to enjoy watching crystal clear widescreen images, with stunning true to life colors, if you have Dolby 5.1 surround sound speakers you can also enjoy real cinema quality sound.

There is amazing quality graphics for video gaming, but currently only compatible with the Xbox 360, although future gaming consoles will be compatible.

Soon there will be a new DVD format called Blu-ray Disc, which will allow us to watch and record in high definition.

So the conclusion is that, HDTV is a better and brighter way of watching television and includes benefits for video gamers. With more competition on the market, enabled televisions are really coming down in price making it more accessible to all.

Lucy Bartlett is a proud contributing author. Find more articles here.

For more info visit HDTV FAQ’s or Reviews

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New Xbox 360 Sales Tactic

July 4th, 2008

In a statement that surprised gamers and non-gamers alike, Peter Moore of Microsoft Xbox, endorsed Nintendo’s new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or a calculated move designed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan of the Nintendo console. He suggested that for the price of a PS3, gamers would be able to get a new Xbox 360 plus a Nintendo Wii, with some leftover for a few games. It can be recalled that Sony pegged the price of their new PlayStation at $499-$599, a price the company claimed to be fit for a Blu-ray console.

This move by Microsoft seemed to be another tactic to push the Xbox 360 sales higher with the imminent release of the PS3 at its heels. Peter Moore was downplaying the viability of the PS3 by pointing out the only disadvantage of the new Sony console: its price. But Moore’s reason was not only consumer concern. Moore’s statement also implied that Microsoft do not see Nintendo as direct threat and competitor. Perhaps he thought that having Nintendo’s support would clearly buoy Microsoft’s sales. Moore was right to do so in this case, since ugly numbers were cropping up in sales reviews of the Microsoft consoles.

The marketing and research firm, NPD Group supplied numbers and reports that indicated that the prized console of Microsoft lagged behind the PS2 in terms of hardware sales. Launched half a decade ago, Sony’s PlayStation 2 still lets its presence be felt at the game console market. The five-year old Sony console even managed to exceed the sales of the then-brand new Xbox 360 especially in the month of May. The next-gen console sold only 221,000 units; 11,000 units less than the PS2 sales. Though Microsoft retaliated quickly by revamping shipment processes and adding a third manufacturer for its console, it wasn’t enough to draw considerable margin between their sales and that of PS2.

But even if the move didn’t suffice, it somewhat improved Xbox 360 console sales. Succeeding sales reviews showed that the sales of the console picked up; the influx of consoles ensuring amply supply and brisk sales. But the PS3 was touted to be a bigger threat. It didn’t help either that Sony’s processing systems have improved since the release of the PS2. Clearly, it became imperative for Microsoft to beef up its marketing operation to ensure their new console’s top position within the next-gen hierarchy.

In conclusion, Microsoft’s marketing plan included Peter Moore banking on Sony’s overly-inflated ego that expected gaming fans to shell out big bucks for the PS3. Moore targeted the rival console’s price when he made that statement about Xbox 360 and the Wii console. He also hoped to draw in Nintendo fans over to the Microsoft side by actively endorsing the Wii. If Nintendo approves Moore’s tactic, the next-gen console battle will be a two versus one fight. Another tell-tale sign of Microsoft and Moore’s pricing attack at Sony’s new console was the reported price slash for Xbox 360 consoles during the holidays. The price slash was clearly planned to coincide with Sony’s PS3 launch. However, the affirmation if Peter Moore’s tactic worked still rests on gamers’ shoulders.

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Release of the Xbox 360

July 1st, 2008

When the October 4th 2005 X 05 events were going on in Amsterdam all in the gaming industry realized that the Microsoft will announce for the release of its Xbox 360 games in North America and Europe.
But to everyone’s surprise Microsoft didn’t did so and that led to the confusion in the minds of many people.

However, the corporate vice president of Xbox marketing and publishing, Peter Moore told the masses that there are two hundred Xbox 360 games in development phase that are one of the best games ever designed. He also stated that they would organize the best launch lineup of Xbox 360 that has not been done ever in this industry. Peter Moore refused to declare the list of all the games that would be available for sale in November 22 during the launch of the Xbox 360. This launch is to be held in the United States.

As if this was not enough, one more press release by Microsoft titled “Xbox 360 launch line-up announced” has added to more confusion. Three first party games are listed in the press release under the heading of an impressive Christmas holiday portfolio. The games that are listed are ‘Kameio Elements of Power’, ‘Perfect Dark Zero’ and ‘Project Gotham Racing 3′. The next catalogue of games under heading of the other great games announced or shown at X05 consists of games like Too Human, Crackdown, FIFA 06, Saint’s Row and many more. In the third category the games were included under the heading of the franchise titles that will make their debut on Xbox 360 that consists of games like Tom Clancy’s Splinter Cell 4, Superman Returns: The Videogame, Call of Duty 2 and many more such games.

The main confusion is that most of these games have 2006 release dates. Moreover some of the games that are announced would be impossible to be added into the Xbox 360 launch lineup that is opposite to the title indicated in press release.

To add to the confusion, when director of platform marketing for the Xbox 360, David Reid was asked about the available games during the launch then he stated that only fifteen to twenty Xbox 360 titles will be launched in November and the next half-dozen would be available next year. According to David Reid, only eight games would be available in November, namely, ‘Need for Speed Most Wanted‘, ‘FIFA 06: Road to FIFA World Cup’, ‘Project Gotham Racing 3′, ‘Perfect Dark Zero’, ‘Kameo’, ‘Madden NFL 06′, ‘NBA Live 06′ and ‘Tiger Woods PGA Tour 06′. Remaining seven games that would be available in November will be announced by him in the next few weeks. He stated that those games are in the final stages of certification referring to the quality assurance process all games have to go through before they are available in the market. He also confirmed that if any game is unable to pass the certification then that game may not be available for sale in November Xbox 360 launch.

The main problem is that the decision to rush games is for the reason that the company wants to take the advantage of the holiday sales season. The other reason is that the gamer in today’s world can analyze whether the game was rushed that may result in the destruction of the reputation of the game. Now there are only tow conditions, either the Xbox 360 games would be a great success or a big failure. All this is due to the excessive pre release publicity of Xbox 360.

Although the three games that Microsoft assures would be available on the release dates but when it comes to the remaining twelve titles all confusion prevails. It is thought that even if the Xbox 360 is spared the proposed PS3 would be under the same trap of questions.

The best way to know about the release of Xbox 360 is to wait and watch. Here we are in a state of confusion whereas on the other hand the Microsoft is fueling the market for the sale of its Xbox 360 games.

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